Fluctuations in foreign trade flange orders and manufacturers' response strategies
Core principle: Ensure delivery and quality control when there are multiple orders; Protecting customers and improving internal skills when orders are low. We cannot use the same strategy to conquer the world.
1、 When orders surge - the fear is not that there won't be any orders, but that we won't be able to produce them if we take them in
Flexible capacity opening with three shifts, outsourcing of factories, and temporary recruitment.
Prioritize customer segmentation to ensure high profits and long-term customers; Low price urgent orders can be appropriately postponed
2、 When orders suddenly decrease - the fear is not that there won't be any orders, but that customers will be lost
Proactively contact customers, do not wait for them to ask, proactively inform them of available production capacity, and accept small orders/samples to maintain a sense of presence
Reduce cost and ensure cash flow,.
Seize the opportunity for technological transformation, install automation equipment when orders are low, and reduce long-term labor costs
Product upgrade: Switching from ordinary carbon steel flanges to stainless steel, alloy steel, and high-pressure flanges, increasing the unit price per customer
Key judgment: Is the reduction a problem for your family or is the entire market shrinking? The former needs to grab customers, while the latter needs to endure the cycle.